CounterMEASURE: Generating and disseminating knowledge about plastic pollution in Asian rivers and informing policies, alliances and financial mechanisms
Challenge & Solution
Estimates show that rivers transport millions of tons of plastic into the oceans every year. Some 95% of that discharge comes from only 10 rivers, 8 of which are in Asia. Amongst those 8 are the Mekong and the Ganges rivers, the lifeblood for hundreds of millions of people in South-East Asia and India. However, scientific knowledge on marine plastic litter and effective countermeasures remains insufficient to tackle the problem properly.
The CounterMEASURE project works to identify sources and pathways of plastic pollution in river systems in Asia, particularly the Mekong and the Ganges. The project has developed plastic leakage models for localities in 6 different countries using an innovative and replicable approach. Deploying technologies like GIS, machine learning and drones has allowed the CounterMEASURE team to augment ground-level research in an efficient and scalable way. This scientific knowledge can then be used to inform policy decisions and actions to beat plastic pollution and ensure rivers are free of plastic waste.
Transnational: Asia-Pacific States, Thailand, India, Sri Lanka, Myanmar